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Twice is a Chinese fashion accessories brand formed by Tina Tian and Dr Mirko Wormuth in Beijing, 2007. Since the brand’s inception, Twice have grown to become one of China’s top accessories brands, establishing 16 stores in Beijing, Tianjing and Chongqing and have helped shape China’s emerging ‘fast’ fashion industry.
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Tianjing and Chongqing and have helped shape China’s emerging ‘fast’ fashion industry. We were commissioned by Twice to rebrand their identity with the aim of building on their success in mainland China whilst simultaneously preparing for a move into international markets.
